Brian Moore
creative direction / strategy / content
Bose Visual Brand Expression System
Brand Positioning
Brand Values
Communication Design Principles
Logo refresh
New Typography Exploration & Adoption
Redefining our Photographic Approach
Make it stand out
As part of our brand refresh, we sought to redefine our photography strategy, distinguishing ourselves from other brands we focused on 3 categories — studio images, situational shots, and emotionally evocative visuals. Collaborating closely with top photographers, we developed, tested, and refined our approach to ensure it aligned with the brand's refreshed identity..
